E Commerce Website Design
May 22, 2008
E Commerce sites can be a tad different than most of the affiliate or information sites. They require a different approach and a lot of thought for the security of your users.
After all, they are going to use their credit cards or other financial information to purchase a product or service from you site.
So throughout your design and development, you need to consider security number one. Yes your site must build confidence and have good sales text. But your users absolutely must feel safe and secure to take the plunge and purchase your offer.
Some of the ways to accomplish this are.
Create a professional look and feel for your site. If your site looks junky and cluttered, you are sending a message. You are telling them that YOU or your company might just be junky and cluttered. Not much of a confidence builder, huh?
Get to the point. Jumping all over the place and offering a million offers that have nothing to do with each other will not make you millions. It will water down your search engine optimization and frighten off many of your customers. Be the authority. Sell one line of products or services. Do it well. Earn their trust.
Use a secure cart. Buy a security certificate if you intend to use your own custom cart. If you intend to use a processor that has their own cart, clearly label it on your site. Let your users KNOW that they are safe. Tell them why. Don’t take for granted that they know a particular company solely because you know that processor. Point out the safety features. Point out the reasons why it’s ok to buy your product.
Clearly outline your privacy policy. TELL your users what information you collect, why, and how to contact you if they would like to change that information you hold. Give them more security by telling them if you use tracking cookies. Tell them what you intend to do with their email address and why.
Also, clearly define your site’s terms of use. Protect yourself as well as your users. There are laws that require this policy outline in many states. Especially for children under the age of 13. Create a solid terms of use and let your users know what it is.
Clearly label the links so that your users can find your contact info for shipping issues, the policies mentioned above, and your return or refund policy. If you don’t allow returns or refunds, LET YOUR USERS KNOW. It will save you many headaches in the future.
Lastly, use a company that has experience for your development partner. If your designer / developer does not suggest these additions to your new e commerce site, you need to look elsewhere.
Or, you could just give us a call…. 
Chuck Crawford
559-761-0910
Visit Affiliate Web Site Design
Call (559)761-0910 for a free affiliate website consultation.
Posted by admin under E-Commerce |