SEO & Web Design
May 15, 2008
SEO. Search Engine Optimization.
You probably have an idea of what this is. But for the average Joe starting a new website, you may not have any clue what you need to do in order to optimize your site for great search engine results.
A quick search for firms offering SEO services may not help much either. There are about a million companies out there offering to ‘make you number one’….
Even more common, are unsolicited offers by email offering these same types of search engine dream results.
But if they were really able to do that, why in the heck are they spamming you? Why aren’t they just reaping the benefits of their inside knowledge? Sitting at the top of the listings themselves for ANY term they want?
Because good, solid, long term, quality SEO is a mystery to most of these companies. SEO for RELEVANT terms. Terms that will actually make sales for you. Now that’s the ticket.
What these companies promise and what they deliver are too very different things. What they count on is your lack of knowledge and your absolute need to receive good search engine traffic. They know you are desperate, and they know you’ll shell out a few dollars in the hopes that ‘this company may just be the one…’
Stop to think a minute though. If they were the one. If they hold the key. Why are they spamming people in order to try and drum up some business?
Because they don’t know how to obtain good solid listings for relevant keywords. Plain and simple.
What they usually deliver for their promised top ten placement in their ads is this. A non relevant term or phrase. Something that NO ONE wants. Something that NO ONE searches for. Yes, they kept their promise to you and you are now the proud holder for the number one spot for the search phrase “I like oily jelly.”
Unfortunately, even if someone actually did search for that term, which is highly unlikely, I’m pretty sure it won’t help you if you’re selling real estate.
Nope. Unless you’re really offering ‘oily jelly’ (bleck), it’s wasted dough. It’s wasted time. It’s absolutely worthless.
So Chuck you ask. What is a good, solid SEO strategy?
So glad you asked.
Give me a call, and I’d be happy to help you develop a long term strategy for your site that will actually help you SELL your products.
Hope to hear from you soon!
Chuck Crawford
559-761-0910
